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The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army." [3] Slogan was written in 1971 by Ted Regan Jr., Executive Vice President and Executive Creative Director of N.W. Ayer, the Army's ad agency. Regan also wrote the follow-up slogan, "Join the people who've joined the Army.'
Author Terry Brighton called it "the greatest motivational speech of the war and perhaps of all time, exceeding (in its morale boosting effect if not as literature) the words Shakespeare gave King Henry V at Agincourt". [14] Alan Axelrod contended it was the most famous of his many memorable quotes. [20]
Mottoes are used by both military branches and smaller units. While some mottoes are official, others are unofficial. While some mottoes are official, others are unofficial. [ 1 ] : 68–69 Some appear on unit patches, such as the U.S. Army's distinctive unit insignia .
Most people enter military service “with the fundamental sense that they are good people and that they are doing this for good purposes, on the side of freedom and country and God,” said Dr. Wayne Jonas, a military physician for 24 years and president and CEO of the Samueli Institute, a non-profit health research organization. “But things ...
The entire military is “a moral construct,” said retired VA psychiatrist and author Jonathan Shay. In his ground-breaking 1994 study of combat trauma among Vietnam veterans, Achilles in Vietnam, he writes: “The moral power of an army is so great that it can motivate men to get up out of a trench and step into enemy machine-gun fire.”
The 80th anniversary of the Battle of the Bulge reminds us that appeasing tyrants never works. The U.S. must continue to stand strong against tyrants like Vladimir Putin to keep America safe.
Heerestruppenbrigade (Army Troops Brigade): Viribus unitis (Latin for "combined strength") Luftlandepioniere (Airborne Engineers): Wir bewegen alles (German for "we move everything") Heeresfliegertruppe (Army Aviation Corps): Ohne Furcht – Nach vorn! (German for "without fear – forward!") Deutsche Marine (German Navy)
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