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  2. Buy one, get one free - Wikipedia

    en.wikipedia.org/wiki/Buy_one,_get_one_free

    The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.

  3. Wikipedia:Manual of Style - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Manual_of_style

    Where more than one style or format is acceptable under the MoS, one should be used consistently within an article and should not be changed without good reason. Edit warring over stylistic choices is unacceptable. [b] New content added to this page should directly address a persistently recurring style issue.

  4. Wikipedia:Buy one, get one free - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Buy_one,_get_one...

    In the product sales promotion, the customer is rewarded with one identical free product. On Wikipedia, several good-faith editors are likely to help editing, normally at a higher standard than the paid editor. It's likely to be buy one (bad editor), get one (good team) free. Volunteers are subsidising the market. This increased supply drives ...

  5. Wikipedia : Manual of Style/Text formatting

    en.wikipedia.org/wiki/Wikipedia:Manual_of_Style/...

    Formatting via one of the templates listed at Template:Unicode is sufficient in some cases. Otherwise the fonts should be specified through html markup, as in the example below. If a font is not specified, or if none of the fonts are installed, readers will only see a numbered box in place of the PUA character.

  6. Help:Advanced text formatting - Wikipedia

    en.wikipedia.org/wiki/Help:Advanced_text_formatting

    Typography is the art and technique of setting written subject matter in type using a combination of typeface styles, point sizes, line lengths, line leading, character spacing, and word spacing to produce typeset artwork in physical or digital form. The same block of text set with line-height 1.5 is easier to read: Typography is the art and technique of setting written subject matter in type ...

  7. Text types - Wikipedia

    en.wikipedia.org/wiki/Text_types

    This article is written like a personal reflection, personal essay, or argumentative essay that states a Wikipedia editor's personal feelings or presents an original argument about a topic. Please help improve it by rewriting it in an encyclopedic style. (April 2019) (Learn how and when to remove this message)

  8. Wikipedia:Typography - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Typography

    Typography, i.e. the use of fonts, on Wikipedia can often be a source of heated debates. This is because Wikipedia has never set an explicit font in its default skin. This was true for Monobook, and still holds for Vector. The base font for these skins are simply defined as font-family: sans-serif.

  9. Typeface - Wikipedia

    en.wikipedia.org/wiki/Typeface

    Diagram of a cast metal sort.a face, b body or shank, c point size, 1 shoulder, 2 nick, 3 groove, 4 foot.. In professional typography, [a] the term typeface is not interchangeable with the word font (originally "fount" in British English, and pronounced "font"), because the term font has historically been defined as a given alphabet and its associated characters in a single size.