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Chivas Regal was created in 1909 by Chivas Brothers Master Blender Charles Stewart Howard as a 25-year-old luxury whisky. [1]1939 saw the debut and continued success of Chivas Regal 12-year-old Blended Scotch in the US, at what was to become a global standard proof value of 75 degrees, i.e., 42.8% ABV. [2]
In 1997, the Chivas Regal range was expanded with the launch of much older whiskies like the Chivas Regal 18 year old, and in 2007 the new Chivas Regal 25. [20] [21] Other expressions followed, like the Mizunara in 2014, The Icon in 2015 and the XV in 2018. In 2001, Pernod Ricard acquired Chivas Brothers. [22]
Blenders Pride launched in 1995. It is a Rum brand of Indian whisky, owned by Pernod Ricard.It is a blend of Indian grain spirits and imported Scotch malt. [1]Pernod Ricard has identified Blenders Pride as one of their core brands in India. [2]
It was the first whisky brand launched in India that did not use any artificial flavours. Pernod Ricard has identified Royal Stag along with Seagram's Imperial Blue , Seagram's Blenders Pride , Chivas Regal and Seagram's 100 Pipers as the company's five core brands to build its spirits business in India.
In 2001, Pernod Ricard acquired 38% of Seagram's Wines and Spirits business including Chivas Brothers Ltd makers of Chivas Regal and owner of 13 Scotch malt distilleries, 1 grain distillery and 2 gin distilleries.
This is a list of whisky brands arranged by country of origin and style. Whisky (or whiskey) [ 1 ] is a type of distilled alcoholic beverage made from fermented grain mash . Different grains are used for different varieties, including barley , malted barley , rye , malted rye, wheat , and corn .
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