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Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies.
This list contains the top 50 accounts with the most followers on the social media platform X, formerly and commonly known as Twitter.Notable figures such as Elon Musk, Barack Obama, Cristiano Ronaldo, Justin Bieber, Rihanna, Narendra Modi, Katy Perry, and Donald Trump are at the top of the list, each with over 100 million followers.
The reach metric on Twitter looks at the quantity of Twitter users who have been engaged, but also the number of users that follow them as well. [6] This metric is useful to see the if the tweets/content being shared on Twitter are contributing to the growth of audience on this platform.
HuffPost Data Visualization, analysis, interactive maps and real-time graphics. Browse, copy and fork our open-source software.; Remix thousands of aggregated polling results.
As of July 12, 2024, @BarackObama is the most-followed politician and second most-followed person on Twitter with over 131 million followers. [ 5 ] Obama has used Twitter to promote legislation and support for his policies, [ 3 ] [ 6 ] [ 7 ] as well as respond to the public regarding current political issues like the economy and employment.
Twitter, officially known as X since 2023, is a social networking service.It is one of the world's largest social media platforms and one of the most-visited websites. [5] [6] Users can share short text messages, images, and videos in short posts commonly known as "tweets" (officially "posts") and like other users' content. [7]
Klout was similarly criticised for the opacity of their methodology. While it was claimed that advanced machine learning techniques were used, leveraging network theory, Sean Golliher analysed Klout scores of Twitter users and found that the simple logarithm of the number of followers was sufficient to explain 95% of the variance. [16]
Followers (millions) Description Brand account 1 @elonmusk Elon Musk: 219 Businessman and owner of X/Twitter 2 @BarackObama: Barack Obama: 130.7 U.S. President (2009–2017) 3 @Cristiano Cristiano Ronaldo: 114.7 Football player 4 @justinbieber Justin Bieber: 109.6 Musician 5 @rihanna Rihanna: 108.2 Musician 6 @narendramodi Narendra Modi: 105.4