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Cutco is a brand of cutlery and kitchen accessories directly marketed to customers through in-home demonstrations by independent sales representatives who are mostly college students. [ 4 ] [ 5 ] More than 100 kitchen cutlery products are sold under the Cutco name, as well as a variety of kitchen utensils , cookware , sporting, and outdoor knives.
The company, alongside Alcoa, founded the Cutco brand of cutlery in 1949 under the company name Alcas (its name being an amalgamation of Alcoa and Case); Alcoa would purchase Case's stake in the company in 1972, and Alcas' management bought the company from Alcoa in 1982, and is now simply known as the Cutco Corporation. [4]
Vector Marketing is a multi-level marketing subsidiary company and the marketing arm of Cutco Corporation, an Olean, New York–based cutlery manufacturer.. The company has been the subject of criticism and lawsuits for its business practices and has been accused of being a multi-level marketing company.
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The 14-year-old Adolph Kastor (1856–1946), is a son of a Jewish family from Wattenheim, Germany, immigrated to New York in 1870 [1] where he started to work for his uncle Aaron Kastor in his hardware supply business, Bodenheim, Meyer & Company. He started off in charge of cow chains but gradually promoted to the firearms and cutlery department.
By the late 1940s Thomas Lamb was known as the "Handle Man". In 1948 his work was featured at the Museum of Modern Art during the period when the design establishment were focused on Bauhaus-inspired functionality. This publicity led to contracts to produce a line of cutlery for Cutco and cookware for Wear-Ever.
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