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In 1989, the Benetton Group purchased Nordica for US$ 120 million. By the time of the acquisition, Nordica reported sales of US$225 million (1,7 million pairs of boots). [4] In 2003 the Nordica brand was purchased again by the Tecnica Group, [5] after sales decreased to US$97,5 million on 730,000 pairs of boots plus 100,000 pairs of skis. [4]
Introduced the first plastic ski boots in 1962, and followed up with a greatly improved model in 1965/66. After 1968, they were a must-have for racers, and rapidly took over the market. Remain a major player to this day, especially in racing. Nordica: Italy: 1939: Nordica was formed in Montebelluna, the center of Italian ski boot manufacturing ...
Over the following ten years, Tecnica expanded its business and created the first Moon Boot. In 1985 Tecnica entered the outdoor footwear market. This happened through the purchase, in 1993, of LOWA, the historical outdoor shoemaker in Germany. In 2002, with the acquisition of Nordica, Tecnica Group became the first world producer of ski boots.
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A pair of Nordica ski boots designed for use with the Integral system. The bindings clipped onto the extension on the bottom of the sole. As was typical of the era, the boots are a rear-entry design. The Look Integral was a downhill ski binding that worked in conjunction with a custom ski boot made by Nordica. The Integral was fairly common in ...
In 1967 Nordica introduced a new injection-moulded "hybrid" design that wrapped a stiff shell around a conventional leather boot. The innerboot was removable for custom fit work, a major advance over Lange's cemented-in liner. This saw little interest, but Nordica followed this in 1969 with their Astral design, a direct attack on Lange. [25]
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