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The project on Neuromarketing and the project on decision-making (both sponsored by the National Social Science Foundation of China) were the first projects approved in their academic fields. Moreover, the lab has hosted approximately 10 high-level academic symposiums, including the International Conference on Neuromanagement and Neuroeconomics .
Sample flowchart representing a decision process when confronted with a lamp that fails to light. In psychology, decision-making (also spelled decision making and decisionmaking) is regarded as the cognitive process resulting in the selection of a belief or a course of action among several possible alternative options.
Finally, emotional choice theory adapts the classic causal process tracing method to this process form of explanation in order to explore the relationship between emotions and decision-making. The result is an interpretive form of the process tracing technique, which seeks to bring together an interpretive sensitivity to social contexts with a ...
Neuroeconomics is an interdisciplinary field that seeks to explain human decision-making, the ability to process multiple alternatives and to follow through on a plan of action. It studies how economic behavior can shape our understanding of the brain , and how neuroscientific discoveries can guide models of economics.
One way of thinking holds that the mental process of decision-making is (or should be) rational: a formal process based on optimizing utility. [1] Rational thinking and decision-making does not leave much room for strong emotions. [2] In fact, emotions are often considered irrational occurrences that may distort reasoning. [3]
It is a mental shortcut that helps individuals achieve peace and harmony in their lives while simultaneously attempting to avoid the potential risks or consequences of a decision. [45] Base rate heuristic: When a decision involves probability this is a mental shortcut that uses relevant data to determine the probability of an outcome occurring.
Decision-making involves the use of both automatic and controlled processes, but also depends on the person and situation, and given a person's experiences and current situation the decision process may differ. Given that there are two decision processes with differing goals one is more likely to be more useful in particular situations.
In cognitive science and neuropsychology, executive functions (collectively referred to as executive function and cognitive control) are a set of cognitive processes that support goal-directed behavior, by regulating thoughts and actions through cognitive control, selecting and successfully monitoring actions that facilitate the attainment of chosen objectives.