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The 60-second commercial won a Clio Award for being one of the best television commercials of 1979. [1] During its planning and filming stages, McCann Erickson, the advertising agency that created the commercial, used the working title "Mean Joe Greene". The commercial was a part of Coca-Cola's "Have a Coke and a Smile" ad campaign of the late ...
Children are driven by image-based advertising, and the easier the image catches a child's attention or their tastebuds, the more influential the ad is for children. An easy way to make a product that children are curious about: Packaging must be child-friendly and handled easily. Bright graphics attract; so do funky names for flavors or ...
Be Like Mike is a television advertisement for Gatorade starring American professional basketball player Michael Jordan.Created by advertising agency Bayer Bess Vanderwarker, it featured various children and adults playing basketball with Jordan, set to a song with lyrics about wishing one could be like the basketball player.
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
You deserve a break today/There's so much fun for you today (1981–1983) Nobody makes your day like McDonald's can (1980–1983) McDonald's and you (1983–1984) It's a good time for the great taste of McDonald's (1984–1988) Make It Mac Tonight (1986, Mac Tonight advertising) The good time, great taste of McDonald's (1988–1990)
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Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to handle a Whopper.
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