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  2. Emotional branding - Wikipedia

    en.wikipedia.org/wiki/Emotional_branding

    These are both examples of emotional branding. It is important to note that emotional branding is something that comes with time and long standing presence. For example, attachment of the specific emotion of "nostalgia" to the Kodak brand of film, "bonding" to the Jim Beam bourbon brand, and "love" to the McDonald's brand are built over time. [18]

  3. Sensory branding - Wikipedia

    en.wikipedia.org/wiki/Sensory_branding

    Sensory branding is a type of marketing that appeals to all the senses in relation to the brand. It uses the senses to relate with customers on an emotional level. It is believed that the difference between an ordinary product and a captivating product is emotion.

  4. Visual marketing - Wikipedia

    en.wikipedia.org/wiki/Visual_marketing

    Visual marketing is the discipline of studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology, [1] the subject mainly applies to businesses such as fashion and design.

  5. Brand preference - Wikipedia

    en.wikipedia.org/wiki/Brand_preference

    Measures of brand preference attempt to quantify the impact of marketing activities in the hearts and minds of customers and potential customers. Higher brand preference usually indicates more revenues (sales) and profit, also making it an indicator of company financial performance.

  6. Neuromarketing - Wikipedia

    en.wikipedia.org/wiki/Neuromarketing

    Neuromarketing is an emerging disciplinary field in marketing. It borrows tools and methodologies from fields such as neuroscience and psychology. The term "neuromarketing" was introduced by different authors in 2002 (cf. infra) but research in the field can be found from the 1990s. [6] [7]

  7. Visual brand language - Wikipedia

    en.wikipedia.org/wiki/Visual_brand_language

    Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer.

  8. Social media and psychology - Wikipedia

    en.wikipedia.org/wiki/Social_media_and_psychology

    This has led them to be more negatively affected by social media and to lash out using the device. According to the study done in Italy with students that were 11, 13, and 15 years old, “Girls reported higher cyber-victimization and problematic social media usage than boys (9.1% vs 6.0% and 10.2% vs 6.1%, respectively)."

  9. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Firstly an accounting definition suggests that brand equity is a measure of the financial value of a brand and attempts to measure the net additional inflows as a result of the brand or the value of the intangible asset of the brand. [48] A different definition comes from marketing where brand equity is treated as a measure of the strength of ...