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In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective. [1]
Collateral management is the method of granting, verifying, and giving advice on collateral transactions in order to reduce credit risk in unsecured financial transactions. The fundamental idea of collateral management is very simple, that is cash or securities are passed from one counterparty to another as security for a credit exposure. [ 9 ]
Presales will often create technical detail for use in marketing collateral. Product management assistance – Presales are able to provide unparalleled market feedback to product managers that can be used to influence or provide feedback on product roadmap items.
Types of business loan collateral. Here’s a look at some common types of collateral used in business loans. Real estate. If your business owns real estate, this can serve as collateral when you ...
Similar to marketing collateral definition, e-marketing collateral is the collection of basic internet tactical activities that supports the marketing of a product or a service on the internet. These basic tactics are intended to support, facilitate and ease the internet presence of a website, product or a service.
Proposal management software is considered to be a sales efficiency tool as it helps cross-selling and upselling by spending less time on creating and managing sales documents and delivering timely and relevant information. In some cases, it's argued that this software solution bleeds into an up-and-coming "sales enablement" software genre.
Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations, who either resell them, use them in their products or services, or use them to support their work.
More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...