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The Key Words Reading Scheme is a series of 36 English language early readers children's books, published by the British publishing company, Ladybird Books. The series are also often referred to as Peter and Jane , the names of the main characters.
The Key Words Reading Scheme, taking his ideas, was first published in 1964, with Peter and Jane, and went on to sell over 80 million copies of the books in the series. [4] Peter and Jane were based on the real-life children (Jill Ashurst and Christopher Edwards) [5] of a neighbour of the books' illustrator Harry Wingfield.
Wills & Hepworth began trading as Ladybird Books in 1971 as a direct result of the brand recognition that their imprint had achieved in Britain. In the 1960s and 1970s the company's Key Words Reading Scheme (launched in 1964) was heavily used by British primary schools, using a reduced vocabulary [3] to help children learn to read. [4]
A self-portrait watercolour by Harry Wingfield in his early 30s. John Henry "Harry" Wingfield (4 December 1910 – 5 March 2002) was an English illustrator, best known for his drawings that illustrated the Ladybird Books Key Words Reading Scheme (also known as Peter and Jane) in the 1960s through to the 1980s, which sold over 80 million copies worldwide.
Vera Southgate is most famously remembered as the re-teller of the Ladybird Books graded reading scheme; – Well Loved Tales which had global sales of upwards of 80 million, albeit the true readership was larger because such books were often present in libraries and schools. This popularity made Vera Southgate a household name in the second ...
He joined Ladybird Books in 1963, and joined Harry Wingfield in illustrating many titles in its new Key Words Reading Scheme books, also known as Peter and Jane, which were used to teach so many British children to read. The consistency, naturalistic style and attention to detail of the artist made him a favourite with the prolific British ...
Berry started his work for Ladybird in the late 1950s and between 1961 and 1978 he illustrated thirty five Ladybird books, working alongside Frank Hampson, Charles Tunnicliffe and Harry Wingfield. He worked on their Key Words Reading Scheme. These included the "People at Work" series, featuring jobs such as policeman, fireman, postman, potter ...
[8] [9] Nippers was intended as a reading scheme to replace the increasingly derided Ladybird readings schemes, seen as too far away from the experience of many children for them to connect to their stories. They were deliberately urban, the second series was multi cultural, and they attempted a social realism in portraying parents which ranged ...