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As Apple released a slew of new iPhones, observers are surprised the tech giant kept prices relatively reasonable for consumers amid inflation. Sure, prices for Apple's new iPhone 14 and other ...
A notable practitioner of the good–better–best pricing strategy is Apple Inc., which originally sold one model of iPhone in 2007, but by 2020, had adopted the practice of introducing good, better, and best models of iPhone and Apple Watch. Apple's competitors, such as Samsung Electronics, followed suit. [8]
The second-generation iPhone SE (also known as the iPhone SE 2 or the iPhone SE 2020) is a smartphone developed and marketed by Apple Inc. It is part of the 13th generation of the iPhone, alongside the iPhone 11 and 11 Pro/Pro Max models. Apple announced it on April 15, 2020, coinciding with the discontinuation of the iPhone 8 and 8 Plus.
The XS Max introduced a larger 6.5-inch screen. The iPhone XR included a 6.1-inch LCD "Liquid Retina" display, with a "bezel-less" design similar to the iPhone X, but does not include a second telephoto lens; it was made available in a series of vibrant colors, akin to the iPhone 5c, and was a lower-cost device compared to the iPhone X and XS. [44]
Apple’s cash register kept ringing in the June quarter, as the tech giant posted a new quarterly revenue record of $83.0 billion, helping the company knock out a Wall Street earnings beat.
Apple announced the third-generation iPhone SE on March 8, 2022, as the successor to the second-generation iPhone SE of 2020. Pre-orders began on March 11, 2022, and the phone was released afterwards on March 18, 2022. [7] [8] [9] It was released with a starting price of US$429, a $30 increase over its predecessor.
Apple Inc.'s MFi Program, referring to "Made for iPhone/iPod/iPad", is a licensing program for developers of hardware and software peripherals that work with Apple's iPod, iPad and iPhone. The name is a shortened version of the long-form Made for iPod , the original program that ultimately became MFi.
The top and side of an iPhone 5S, externally identical to the SE (2016).From left to right, sides: wake/sleep button, silence switch, volume up, and volume down. The touchscreen on the iPhone has increased in size several times over the years, from 3.5 inches on the original iPhone to iPhone 4S, to the current 6.1 and 6.9 inches on the iPhone 16 and 16 Pro Max series. [1]