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Doritos (/ d ə ˈ r iː t oʊ z /) is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. [2] [3] The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay. In 1966, Doritos became the first tortilla chip available nationally in the United States.
Frito-Lay, Inc. (/ ˈ f r iː t oʊ l eɪ /) was an American company that manufactures, markets, and sells corn chips, potato chips, and other snack foods.The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers potato crisps (in ...
T-Bell has deemed the launch of Doritos Locos Tacos — a taco with a Doritos-flavor-dusted crunchy shell — one of its biggest product launches in history, bringing in $1 billion (BILLION!) one ...
The first flavors of Doritos were corn and taco and an early television commercial called Doritos "a swinging, Latin sort of snack." [3] [4] Author Andrew F. Smith noted West's credited contributions to Doritos in his 2006 book, Encyclopedia of Junk Food and Fast Food. [1] [6] West also had a hand in the marketing of Pace salsas and picante ...
By Kim Bhasin, Business Insider Taco Bell's Doritos Locos Taco is an important part of Yum! Brands' (YUM) strategy to turn the chain's fortunes around in the U.S. It's also a crazy idea, and one ...
Nacho cheese Doritos are a beacon of the snack food world, and the cheesy chip has even lent a lot of credit to Taco Bell's name, but at the end of the day, there are five better flavors.
Tostilocos (also Dorilocos [1]) are a popular Mexican antojito (street food) that consist of Tostitos or Doritos tortilla chips with various toppings. Ingredients can include white corn, cueritos (pickled pork rinds), cucumber, jícama, lime juice, Clamato, mango pieces, hot sauce, chamoy, chili powder, salt, mayonnaise, and Japanese-style peanuts (sometimes referred to as "cracker nuts").
Sabritas is the brand under which Pepsico brands the Frito-Lay products in Mexico, such as Cheetos, Fritos, Doritos and Ruffles. It is also the namesake for its own line of potato chips. Frito-Lay also sells variations of its products under the Sabritas brand in the United States.