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Mars, Incorporated (doing business as Mars Inc.) is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$45 billion in annual sales in 2022; [7] that year Forbes ranked the company as the fourth-largest privately held company in the United States. [8]
3 Musketeers; Amicelli; American Heritage Chocolate; Balisto; Bounty; Celebrations; Cirku; CocoaVia; Combos; Dove; Dove Bar; Ethel M Chocolates; FLAVIA; Fling; Flyte ...
Mars paid $5 million to have Snickers and M&M's named the "official snack" of the 1984 Summer Olympics, outraging nutritionists. [33] Sports promotions in international games continued to be a prominent marketing tool for Mars, keeping Snickers as an international brand while also selling local bars in some markets.
M&M's were offered "ogre-sized" (65% larger) in swamp/ogre colors. They were sold at many stores displayed in huge cardboard-cutout ogre displays. In the summer of 2005, Mars added "Mega M&M's" to the lineup. [46] These candies, at 55% larger than the traditional M&M's, were a little smaller than the ogre-sized version.
Mars announced a new M&M's flavor for Easter. It joins classic candies like pastel M&M's and Skittles jelly beans for the spring season.
From 5 to 8 p.m. ET in New Jersey and 6 to 8 p.m. ET in Pennsylvania on Halloween night, candy cravers can visit the booths, phone in a request and get an instant candy refill.
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