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Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
The Local Search Association, known in the industry as the LSA, is the regulating body of the United States' yellow pages industry.. Founded in 1975 as the National Yellow Pages Service Association (NYPSA), and later the Yellow Pages Association (YPA), the LSA is the largest trade organization of a print and digital media industry valued at more than $31 billion worldwide.
Today, the expression yellow pages is used globally in both English-speaking and non-English speaking countries. In the United States, it refers to the category, while in some other countries it is a registered name and therefore a proper noun. The term Yellow Pages is not a registered name within the United States and is freely used by many ...
Provides phone numbers, addresses, reviews, and additional information for businesses in the United States.
The website that would eventually become Yellowpagesgoesgreen.org originally launched in April, 2010 as InteractiveCities.com; using their lack of a print/paper-based format as a marketing tool to appeal to environmentally conscious consumers, this privately owned online business directory consisted of a basic neighborhood Yellow Pages search engine.
The company began as a conglomerate of Yellow Pages companies. In June 2020, Thryv reported $1.3 billion in revenue over a twelve-month period. In June 2020, Thryv reported $1.3 billion in revenue over a twelve-month period.
Loren Berry became known as "Mr. Yellow Pages." His motto was "It CAN be done!" He expanded his operations to Europe, where the product is called the Golden Pages. The company sold advertising space and handled production for many of the local Yellow Pages. It was sold to BellSouth Corp. in 1986. Terms were not disclosed, but industry observers ...
Entrance to the YP Headquarters, in Tucker Georgia. YP Holdings, now a wholly owned subsidiary of Thryv, is the American parent company for YP LLC.Its products include printed telephone directories, yp.com and YP app. YP offers local search, display ads and direct marketing.