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Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
Entrance to the YP Headquarters, in Tucker Georgia. YP Holdings, now a wholly owned subsidiary of DexYP, is the American parent company for YP LLC.Its products include printed telephone directories, yp.com and YP app. YP offers local search, display ads and direct marketing.
The website that would eventually become Yellowpagesgoesgreen.org originally launched in April, 2010 as InteractiveCities.com; using their lack of a print/paper-based format as a marketing tool to appeal to environmentally conscious consumers, this privately owned online business directory consisted of a basic neighborhood Yellow Pages search engine.
Provides phone numbers, addresses, reviews, and additional information for businesses in the United States.
It was renamed in 2006 to the current AT&T Advertising, L.P. Pacific Bell Directory still exists today to serve as the directory publisher of the AT&T Real Yellow Pages for Pacific Bell and Nevada Bell customers. In 2012, Pacific Bell Directory was spun off as part of the AT&T-Cerberus joint venture YP Holdings.
Loren Berry became known as "Mr. Yellow Pages." His motto was "It CAN be done!" He expanded his operations to Europe, where the product is called the Golden Pages. The company sold advertising space and handled production for many of the local Yellow Pages. It was sold to BellSouth Corp. in 1986. Terms were not disclosed, but industry observers ...
The Yellow Pages product was the brain child of the co-owner brothers of the company, Peter and John Richards. Many RBOCS (Regional Bell Operating Companies) would follow. Banana Pages eventually became YPI (Yellow Pages on the Internet, Inc) which was sold to InfoSpace.com and became their Yellow Pages offering to cobrands.
The Local Search Association, known in the industry as the LSA, is the regulating body of the United States' yellow pages industry.. Founded in 1975 as the National Yellow Pages Service Association (NYPSA), and later the Yellow Pages Association (YPA), the LSA is the largest trade organization of a print and digital media industry valued at more than $31 billion worldwide.