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2. Conversion rate optimization - Wikipedia

   en.wikipedia.org/wiki/Conversion_rate_optimization

   There are several approaches to conversion optimization with two main schools of thought prevailing in the last few years. One school is more focused on testing to discover the best way to increase website, campaign, or landing page conversion rates. The other school is focused on the pretesting stage of the optimization process. [8]

3. Multivariate landing page optimization - Wikipedia

   en.wikipedia.org/wiki/Multivariate_landing_page...

   In live environment MVLPO execution, a special tool makes dynamic changes to a page so that visitors are directed to different executions of landing pages created according to an experimental design. The system keeps track of the visitors and their behavior—including their conversion rate, time spent on the page, etc. Once sufficient data has ...

4. Conversion path - Wikipedia

   en.wikipedia.org/wiki/Conversion_path

   A conversion path is a description of the steps taken by a user of a website towards a desired end from the standpoint of the website operator or marketer. The typical conversion path begins with a user arriving at a landing page or a product page and proceeding through a series of page transitions until reaching a final state, either positive (e.g. purchase) or negative (e.g. abandoned session).

5. Landing page - Wikipedia

   en.wikipedia.org/wiki/Landing_page

   A reference landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links or other elements. [citation needed] The idea is to isolate the visitor in this landing page from any other distractions, like full website menu or "similar products", and surround the visitor with all available information about the targeted ...

6. Conversion marketing - Wikipedia

   en.wikipedia.org/wiki/Conversion_marketing

   The process of improving the conversion rate is called conversion rate optimization. However, different sites may consider a "conversion" to be a result other than a sale. [3] Say a customer were to abandon an online shopping cart. The company could market a special offer, like free shipping, to convert the visitor into a paying customer.

7. View-through rate - Wikipedia

   en.wikipedia.org/wiki/View-through_rate

   In measuring view-based conversions, there is room for manipulation. Because viewthrough conversions are tied to the setting the ad network's cookie and later matching it up via the same ad network's page tag loaded on a conversion page, [4] less scrupulous ad networks have taken advantage of this by purchasing cheap below-the-fold ad inventory more for the purposes of dropping as many cookies ...

8. AOL - Finance News & Latest Business Headlines - AOL.com

   www.aol.com/real-estate

   The rate on the popular U.S. 30-year fixed-rate mortgage will average around 6.0% next year and help to boost new housing construction and stimulate demand for previously owned… NBC Universal 2 ...

9. Pay for performance advertising - Wikipedia

   en.wikipedia.org/wiki/Pay_for_performance...

   There can be situations where a website or social media venue of a client is lacking in design effectiveness or content credibility, etc. These are not direct ad creation issues, but align more with brand trust and expertise, landing page conversion effectiveness, and more.