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Bud Light beer boycott may now have a price tag, as AB InBev notches a $1.4bn drop in U.S. sales following transgender influencer row. Prarthana Prakash. March 1, 2024 at 7:41 AM ... The Today Show.
Bud Light long ago lost the crown of the top-selling beer at retail stores. Now it has slipped out of the leadership position in a field that could be even more important: Tap sales.
Meanwhile, Molson Coors was riding the wave of spilled Bud Light, reporting a 9.3% growth in net sales in 2023 on Tuesday. Rubbing salt in the wounds, it partially attributed its strong earnings ...
Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...
Sales of Bud Light are still sinking, with volumes down 30% year-over-year for the four weeks ending on October 7, according to NIQ data given to Beer Business Daily newsletter. But AB InBev is ...
The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
Bud Light represented 6.5% of beer dollar sales in U.S. stores in the four weeks ended July 6, compared with 7.3% for Michelob Ultra and 9.7% for Modelo, according to The Wall Street Journal. In ...