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Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles–based Coffin, Cooper, and Clay in the early 1950s. [2]
This is an accepted version of this page This is the latest accepted revision, reviewed on 8 November 2024. Media cross-ownership is the common ownership of multiple media sources by a single person or corporate entity. Media sources include radio, broadcast television, specialty and pay television, cable, satellite, Internet Protocol television (IPTV), newspapers, magazines and periodicals ...
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding ...
e. Radio broadcasting has been used in the United States since the early 1920s to distribute news and entertainment to a national audience. In 1923, 1 percent of U.S. households owned at least one radio receiver, while a majority did by 1931 and 75 percent did by 1937. [1][2] It was the first electronic "mass medium" technology, and its ...
Gross rating points are a measure of the impact by a campaign using a specific medium or schedule. It quantifies impressions as a percentage of the target population, multiplied by frequency. This percentage may be greater, or in fact much greater, than 100. Target rating points express the same concept, but with regard to a more narrowly ...
Purchases climbed 2.3% at electronics and appliances stores and 0.7% at restaurants and bars. Though some of October's rise in retail sales reflected higher prices, it mainly indicated increased ...
Radio advertisement. In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements. These advertisements are the result of a business or a service providing a valuable consideration, usually money, in exchange for the station airing their commercial or mentioning them ...
The station began as WLEC-FM on August 15, 1959 and was the FM sister to AM station WLEC and was owned by the Cleveland Broadcasting Company. Owned by former Cleveland Mayor Ray T. Miller's Cleveland Broadcasting Incorporated; [2] which also owned 1300 WERE now WJMO and 98.5 WERE now WNCX in Cleveland along with 1330 KFAC now KWKW and 92.3 KFAC now KRRL in Los Angeles. [3]