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Zest is an American brand of soap and body wash owned by Sodalis USA (formerly High Ridge Brands) for the United States, Canada, and Puerto Rico and by Unilever for the rest of the world. It was initially introduced by Procter & Gamble in 1955 [ 1 ] with the slogan "For the first time in your life, feel really clean."
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The US company became Body Time in 1992; [17] it closed in 2018. [18] In 1991, the Body Shop sued Bath & Body Works for allegedly copying its marketing, reaching a confidential out-of-court settlement. [19] Throughout the 1980s and 1990s, the company joined a number of campaigns related to social responsibility and environmental issues.
Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946. Perla laundry bar soap (Philippines), sold to SCPG Asia-Pacific Inc. in 2016; Pert Plus was sold to Innovative Brands, LLC in July 2006. Prell shampoo sold to Prestige Brands International in ...
In 1988, Puritan Oil was switched to 100% canola oil. In 2002, Procter & Gamble divested the Crisco (oil and shortening) brand, along with Jif peanut butter, in a spinoff to their stockholders; the two brands then immediately merged with the J. M. Smucker Co. [4] B&G Foods acquired the Crisco brand in December 2020. [5]
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