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2. Restock Your Entire Makeup Cabinet With Elf Bestsellers ... - AOL

   www.aol.com/entertainment/restock-entire-makeup...

   Doing away with the old isn’t just beneficial for your headspace . . . it means there’s room — call it a 100% valid excuse — to restock! Just like food and skincare products, makeup doesn ...

3. e.l.f. - Wikipedia

   en.wikipedia.org/wiki/E.l.f._(cosmetics)

   e.l.f. (short for EyesLipsFace [12]) Cosmetics was founded by Joseph Shamah and Scott-Vincent Borba in June 2004, with the assistance of Shamah's father, Alan. [13] [3] [12] The duo originally met at a party in 2002; Shamah was a 23-year-old New York University business student.

4. Keys Soulcare - Wikipedia

   en.wikipedia.org/wiki/Keys_Soulcare

   In September 2020, Keys announced plans to launch her own lifestyle brand, called Keys Soulcare. [4] The brand is a joint venture between Keys and cosmetics retailer e.l.f. cosmetics, [5] [6] the latter's chief marketing officer Kory Marchisotto acting as the president of Keys Soulcare.

5. e.l.f. Beauty (ELF) Q3 2025 Earnings Call Transcript - AOL

   www.aol.com/e-l-f-beauty-elf-073016000.html

   ELF earnings call for the period ending December 31, 2024. ... Before you buy stock in e.l.f. Beauty, consider this: ... e.l.f. is the only brand of the nearly 1,000 cosmetics brands tracked by ...

6. Scott-Vincent Borba - Wikipedia

   en.wikipedia.org/wiki/Scott-Vincent_Borba

   Scott-Vincent Borba (born June 23, 1973) is an American celebrity esthetician, [1] model, singer, actor and founder of e.l.f. Cosmetics, BORBA Inc. and Scott-Vincent Borba Inc. He has authored three books on skin care and beauty.

7. When does Elf on the Shelf start? Everything to know about ...

   www.aol.com/news/does-elf-shelf-start-everything...

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