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To fix the problem, the company is going to "return to iconic jeans wear roots of Guess? for fall of [2013]." That's worked well for other retailers recently, but it doesn't address the problem of ...
The Guess emblem with the question mark in the center. Guess began in 1981 as a book of styles started by Georges, Maurice, Armand, and Paul Marciano. The brothers switched to selling jeans with a light, form-fitting denim and zippers at the ankles. [2] [3] Guess began offering licensed products, including watches, eyewear, and a fragrance line ...
At this time, Guess Jeans only made clothing for women. Hamilton approached Marciano about acquiring the license to use the Guess name in order to create a clothing line for men, and Marciano agreed. [3] Within two years, Hamilton’s menswear line for Guess reported $30 million in sales, up from $2 million in the first year.
In June 2018, Paul Marciano stepped down as the CEO of Guess following allegations of sexual assault by Kate Upton and four other women which were settled for $500,000. Marciano had previously been accused of sexual harassment in 2008 and 2009, after model Lindsay Ring filed a suit that stated Marciano "began to create a hostile work ...
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