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Rock the Vote was founded in 1990 by Jeff Ayeroff with Virgin America co-chair Jordan Harris and Virgin executive Beverly Lund. Later, they hired Jodi Uttal and then Steve Barr, a campaign worker and political fundraiser, who became co-founders for their contribution to Rock the Vote.
P. Diddy said at the time that its mission was to make voting "hot" and "sexy." [3] [4] The 2004 campaign included a line of "Vote or Die" t-shirts, an album, a voter registration push in cities and campuses nationwide, and commercials on such outlets as MTV and BET.
"You'll never look at music the same way again" (The first slogan; appeared on the original blue MTV shirt.) "I want my MTV!" (Originally intended as a promotional tool encouraging subscribers to ask their cable providers to add the MTV network; later became the iconic slogan for MTV for more than a decade, even being featured in the Dire Straits song Money for Nothing)
In 2020, MTV was the principal founder of Vote Early Day. Initially, the primary target audience was young voters. The MTV campaign launched with partners across media, consumer brands, and advocacy organizations, and its strength being that it isn't ‘owned’ by any one entity. [117] [118] [119]
Wanna Be a VJ was a show and contest on MTV in the United States. Contestants were selected from the crowd around MTV's Times Square office, and narrowed down via challenges testing the applicants' music knowledge and personality. Once narrowed down to six contestants, viewers were allowed to vote for contestants by telephone and on the Internet.
Ahead of the 2020 election, Nike released a star-studded get-out-the-vote campaign called “You Can’t Stop Our Voice.” The video starts with a mash-up of some of the biggest sports stars ...
At the age of 23, she was the face of MTV's Choose or Lose campaign, which focused on encouraging young adults to vote. The campaign received a Peabody Award in May 1992. [2] She interviewed Hillary Clinton, Anita Hill and Yasser Arafat, among others. She had cameo roles in the films The Cable Guy and Contact as herself. [3]
TRL's Number Ones is the collection of music videos that had reached the number-one spot on the daily music video countdown show Total Request Live which aired on MTV from 1998 to 2008. Usually, the same video would stay at the number-one spot for a significant period of time until it was retired or honorably discharged from the countdown and ...