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Customer satisfaction is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products ...
4) Customer loyalty is influenced, not only by customer satisfaction but also employee satisfaction. Customer loyalty is a function of customer satisfaction. In many firms, especially service-oriented industries such as retailing, health-care, financial services, education, and hospitality the level of satisfaction experienced by front-line ...
The service–profit chain is the central concept in a theory of business management which links employee satisfaction to customer loyalty and profitability.It was proposed in an article in the Harvard Business Review in 1994 by James L. Heskett, W. Earl Sasser, and Leonard Schlesinger, [1] and was later the subject of the book The Service Profit Chain – How Leading Companies Link Profit and ...
Dwayne D. Gremler is a social scientist, academic, and author.He is a Professor of Marketing, Distinguished Teaching Professor, and Distinguished Research Professor in the Schmidthorst College of Business at Bowling Green State University.
The book focuses on Net Promoter Score (NPS), a concept Reichheld developed based on his research in measuring customer satisfaction, customer retention and its link to revenue growth and profitability. [13]: 61–84 This metric serves as an indicator of the loyalty and advocacy customers show for a company. In this book, Markey and Reichheld ...
The book suggests that adopting a cohesive and actionable service model can improve customer experience and employee satisfaction. The book details Kaufman's approach to service culture transformation and offers a set of principles and tools aimed at enhancing service delivery within organizations.
His work on loyalty has been covered in The Wall Street Journal, New York Times, Financial Times, Fortune, Business Week and The Economist. His 2011 book, The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World , was a New York Times Bestseller [ 4 ] and co-authored by long-time collaborator, Rob Markey of Bain ...
Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...