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Automobili Lamborghini S.p.A. (/ ˌ l æ m b ər ˈ ɡ iː n i / LAM-bər-GHEE-nee, Italian: [autoˈmɔːbili lamborˈɡiːni]), usually referred to as Lamborghini or colloquially Lambo, is an Italian manufacturer of luxury sports cars and SUVs based in Sant'Agata Bolognese. The company is owned by the Volkswagen Group through its subsidiary Audi.
Volkswagen subsidiary Audi AG acquired Lamborghini in September 1998 for around US$110 million. [49] Audi spokesman Juergen de Graeve told the Wall Street Journal that Lamborghini "could strengthen Audi's sporty profile, and on the other hand Lamborghini could benefit from [Audi's] technical expertise."
Prior to Audi's acquisition of Lamborghini in 1998, Reggiani approached Audi in 1995 for the engine of what was called a "baby Diablo". It was intended to be a downsized, cheaper option for customers who did not wish to opt for a Diablo; the Lamborghini Jalpa was the prior option, having been discontinued since 1988. [5]
It was the first car that came out after Audi bought Lamborghini. It paired German engineering with a V-10 engine, Italian flair, and, of course, that manual transmission, which was a rare option.
From 2002 up to 2007, the Volkswagen Group's automotive division was restructured so that two major Brand Groups with different profile would be formed, [32] the Audi Brand Group focused on more sporty values – consisted of Audi, SEAT and Lamborghini – and the Volkswagen Brand Group on the field of classic values – consisted of Volkswagen ...
Audi announced the plan in a press release stating plans to "[heighten] clarity for customers through global standardization of model names," which is German auto industry speak at its finest.
The driving tour featured a fleet of 23 Audi TDI vehicles from 4 models (Audi Q7 3.0 TDI, Audi Q5 3.0 TDI, Audi A4 3.0 TDI, Audi A3 Sportback 2.0 TDI with S tronic transmission) travelling across the American continent from New York to Los Angeles, passing major cities like Chicago, Dallas and Las Vegas during the 13 daily stages, as well as ...
In 1994, MegaTech purchased the Lamborghini brand for $40 million. [1] It then sold it to Audi AG in 1998 for $110 million. It also caused the closure of Vector Aeromotive in 1993, when the company attempted a hostile takeover at the expense of Vector founder Jerry Wiegert. [2]