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Cost per mille. Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly-used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. [1] Radio, television, newspaper, magazine, out-of-home advertising, and ...
Digital printing is a method of printing from a digital -based image directly to a variety of media. [1] It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers. Digital printing has a higher cost per page than ...
The common weight of a business card varies some by location. Generally, business cards are printed on stock that is 350 g/m 2 , 45 kg (100 lb) (weight), or 12 pt (thickness). The advent of personal laser and inkjet printers made it possible for people to print business cards at home, using specially designed pre-cut stock.
The history of printing starts as early as 3000 BCE, when the proto-Elamite and Sumerian civilizations used cylinder seals to certify documents written in clay tablets. Other early forms include block seals, hammered coinage, pottery imprints, and cloth printing. Initially a method of printing patterns on cloth such as silk, woodblock printing ...
Print on demand with digital technology is a way to print items for a fixed cost per copy, regardless of the size of the order. While the unit price of each physical copy is greater than with offset printing, the average cost is lower for very small print jobs, because setup costs are much greater for offset printing.
Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
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