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The illusory truth effect (also known as the illusion of truth effect, validity effect, truth effect, or the reiteration effect) is the tendency to believe false information to be correct after repeated exposure. [1] This phenomenon was first identified in a 1977 study at Villanova University and Temple University.
Figure A: Normal Decay Figure B: Sleeper Effect. The sleeper effect is a psychological phenomenon that relates to persuasion. It is a delayed increase in the effect of a message that is accompanied by a discounting cue, typically being some negative connotation or lack of credibility in the message, while a positive message may evoke an immediate positive response which decays over time.
Reverse psychology is often used on children due to their high tendency to respond with reactance, a desire to restore threatened freedom of action. Questions have, however been raised about such an approach when it is more than merely instrumental, in the sense that "reverse psychology implies a clever manipulation of the misbehaving child". [5]
Propaganda is a form of persuasion used to indoctrinate a population towards an individual or a particular agenda. [8]: 7 Coercion is a form of persuasion that uses aggressive threats and the provocation of fear and/or shame to influence a person's behavior.
Creating scientific-sounding terms to persuade non-experts to believe statements that may be false or meaningless: for example, a long-standing hoax refers to water by the rarely used formal name "dihydrogen monoxide" and describes it as the main constituent in most poisonous solutions to show how easily the general public can be misled.
The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
Self-persuasion came about based on the more traditional or direct strategies of persuasion, which have been around for at least 2,300 years and studied by eminent social psychologists from Aristotle to Carl Hovland, they focused their attention on these three principal factors: the nature of the message, the characteristics of the communicator, and the characteristics of the audience.
Together with those three modes of persuasion, there is also a fourth term, kairos (Ancient Greek: καιρός), which is related to the “moment” that the speech is going to be held. [2] This can greatly affect the speaker’s emotions, severely impacting his delivery. [ 3 ]