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  2. Firmographics - Wikipedia

    en.wikipedia.org/wiki/Firmographics

    Firmographics variables allow firms to consider the features of organizational behavior in detail, for instance in a particular industry.It is helpful when there is no significant difference between operating variables, purchasing approach, situational factors and personal characteristics of customers.

  3. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...

  4. Theory of the firm - Wikipedia

    en.wikipedia.org/wiki/Theory_of_the_firm

    In modern contract theory, the “theory of the firm” is often identified with the “property rights approach” that was developed by Sanford J. Grossman, Oliver D. Hart, and John H. Moore. [ 45 ] [ 46 ] The property rights approach to the theory of the firm is also known as the “Grossman–Hart–Moore theory”.

  5. Procyclical and countercyclical variables - Wikipedia

    en.wikipedia.org/wiki/Procyclical_and...

    Procyclical and countercyclical variables are variables that fluctuate in a way that is positively or negatively correlated with business cycle fluctuations in gross domestic product (GDP). The scope of the concept may differ between the context of macroeconomic theory and that of economic policy–making.

  6. Business economics - Wikipedia

    en.wikipedia.org/wiki/Business_economics

    Many universities offer courses in business economics and offer a range of interpretations as to the meaning of the word. [8] The Bachelor of Business Economics (BBE) Program at University of Delhi is designed to meet the growing need for an analytical and quantitative approach to problem solving in the changing corporate world by the application of the latest techniques evolved in the fields ...

  7. Demographic economics - Wikipedia

    en.wikipedia.org/wiki/Demographic_economics

    Demographic economics or population economics is the application of economic analysis to demography, the study of human populations, including size, growth, density, distribution, and vital statistics.

  8. Strategic management - Wikipedia

    en.wikipedia.org/wiki/Strategic_management

    [11] [12] Alternatively, corporate strategy may be thought of as the strategic management of a corporation (a particular legal structure of a business), and business strategy as the strategic management of a business. Management theory and practice often make a distinction between strategic management and operational management, where ...

  9. Econometrics - Wikipedia

    en.wikipedia.org/wiki/Econometrics

    Econometrics is an application of statistical methods to economic data in order to give empirical content to economic relationships. [1] More precisely, it is "the quantitative analysis of actual economic phenomena based on the concurrent development of theory and observation, related by appropriate methods of inference."