Search results
Results from the WOW.Com Content Network
Storytelling is increasingly being used in advertising in order to build customer loyalty. [83] [84] According to Giles Lury, this marketing trend echoes the deeply rooted human need to be entertained. [85] Stories are illustrative, easily memorable and allow companies to create stronger emotional bonds with customers. [85]
Transmedia storytelling has yet to tackle learning and educating children, but there have been a few transmedia worlds that have begun to show up with education, mostly by Disney. [30] Transmedia storytelling is apparent in comics, films, print media, radio, and now social media. The story is told different depending on the medium.
Digital storytelling is a short form of digital media production that allows everyday people to create and share their stories online. The method is frequently used in schools, [1] [2] [3] museums, [4] libraries, [5] social work and health settings, [6] [7] and communities. [8]
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
Storytelling is an ingredient to make an idea "stick". [4] While storytelling is a key ingredient in great advertising, organizational storytelling caters to a very different audience. It deals with human beings in organizations connecting, engaging and inspiring other stakeholders using stories and story structures in their communication.
"With us, history isn't just told, it is experienced," said Kacy Cole, chief marketing officer for Holland America Line. "As two iconic brands rooted in storytelling, we are uniquely positioned to ...
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...
Word of mouth is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. [1] Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up.