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  2. List of most-viewed YouTube videos - Wikipedia

    en.wikipedia.org/wiki/List_of_most-viewed...

    YouTube announced that cumulative views of videos related to Minecraft, some of which had been on the platform as early as 2009, exceeded 1 trillion views on December 14, 2021, and was the most-watched video game content on the site.

  3. View-through rate - Wikipedia

    en.wikipedia.org/wiki/View-through_rate

    A view-through rate (VTR), measures the number of post-impression response or viewthrough from display media impressions viewed during and following an online advertising campaign. Such post-exposure behavior can be expressed in site visits, on-site events, conversions occurring at one or more Websites or potentially offline:

  4. Cost per mille - Wikipedia

    en.wikipedia.org/wiki/Cost_per_mille

    Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly-used measurement in advertising.It is the cost an advertiser pays for one thousand views or impressions of an advertisement. [1]

  5. Cost per impression - Wikipedia

    en.wikipedia.org/wiki/Cost_per_impression

    Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.

  6. Impression (online media) - Wikipedia

    en.wikipedia.org/wiki/Impression_(online_media)

    A movement is underway to move from the current standard of served impressions, to a new standard of viewable impressions. [5] [6] [7] The Interactive Advertising Bureau (IAB), Association of National Advertisers (ANA), and the American Association of Advertising Agencies (4A’s) have joined forces in an initiative called 3MS (Making Measurement Make Sense), with the purpose of better ...

  7. Viewable impression - Wikipedia

    en.wikipedia.org/wiki/Viewable_impression

    Reasons why an impression may not appear to a viewer associated with fraud overcome: 15. The request was made by an (invisible to the viewer) web page re-direct; 16. The web publisher places multiple ad displays in layers over each other. The viewer then sees one ad, but impressions are reported for all layered ads; 17.

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    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  9. Click-through rate - Wikipedia

    en.wikipedia.org/wiki/Click-through_rate

    Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns.

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