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  2. Social exchange theory - Wikipedia

    en.wikipedia.org/wiki/Social_exchange_theory

    Social exchange theory is a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits. The theory also involves economic relationships—the cost-benefit analysis occurs when each party has goods that the other parties value. [ 1 ]

  3. Reciprocity (social psychology) - Wikipedia

    en.wikipedia.org/wiki/Reciprocity_(social...

    Reciprocity (social psychology) In social psychology, reciprocity is a social norm of responding to a positive action with another positive action, rewarding kind actions. As a social construct, reciprocity means that in response to friendly actions, people are frequently much nicer and much more cooperative than predicted by the self-interest ...

  4. Norm of reciprocity - Wikipedia

    en.wikipedia.org/wiki/Norm_of_reciprocity

    A positive norm of reciprocity is "the embedded obligations created by exchanges of benefits or favours among individuals. The recipient feels indebted to the favour or benefit giver until he/she repays". [6] The positive reciprocity norm is a common social expectation in which a person who helps another person can expect positive feedback ...

  5. Altruism - Wikipedia

    en.wikipedia.org/wiki/Altruism

    Altruism is the principle and practice of concern for the well-being and/or happiness of other humans or animals above oneself. While objects of altruistic concern vary, it is an important moral value in many cultures and religions. It may be considered a synonym of selflessness, the opposite of selfishness. [1]

  6. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components. [16] [8] [17] For example, James Watson and Anne Hill see Lasswell's model as a mere questioning device and not as a full model of communication. [10]

  7. Prosocial behavior - Wikipedia

    en.wikipedia.org/wiki/Prosocial_behavior

    The purest forms of prosocial behavior are motivated by altruism, an unselfish interest in helping another person.According to psychology professor John W. Santrock, [23] the circumstances most likely to evoke altruism are empathy for an individual in need, or a close relationship between the benefactor and the recipient.

  8. Interdependence theory - Wikipedia

    en.wikipedia.org/wiki/Interdependence_theory

    Interdependence theory is a social exchange theory that states that interpersonal relationships are defined through interpersonal interdependence, which is "the process by which interacting people influence one another's experiences" [1] (Van Lange & Balliet, 2014, p. 65). The most basic principle of the theory is encapsulated in the equation I ...

  9. Empathy-altruism - Wikipedia

    en.wikipedia.org/wiki/Empathy-altruism

    Empathy-altruism is a form of altruism based on moral emotions or feelings for others. Social exchange theory represents a seemingly altruistic behavior benefits the altruist that outweighs the cost the altruist bears and thus such behavior is self-interested. In contrast, C. Daniel Batson holds that people help others in need out of genuine ...