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The chain was founded in 1983 in Austin, Texas by Hawthorn Property Group, a real estate company based in Chicago, Illinois. The chain's first properties were in and around Austin, with two of them having been acquired from the Austin-based Brookhollow chain in 1985. [2] It was acquired in 1986 by the Pritzker family, owners of Hyatt at the ...
This is a list of motels.A motel is lodging designed for motorists, and usually has a parking area for motor vehicles. Entering dictionaries after World War II, the word motel, coined in 1925 as a portmanteau of motor and hotel or motorists' hotel, referred initially to a type of hotel consisting of a single building of connected rooms whose doors faced a parking lot and, in some circumstances ...
Best Western then expanded to Mexico, Australia, and New Zealand in 1976. In 2002 Best Western International launched Best Western Premier in Europe and Asia. (The other hotels in the chain were known as Best Western.) In 2011, the chain's branding system-wide changed to a three-tiered system: Best Western, Best Western Plus, and Best Western ...
Best Western then expanded to Mexico, Australia, and New Zealand in 1976. In 2002 Best Western International launched Best Western Premier in Europe and Asia. (The other hotels in the chain were known as Best Western.) In 2011, the chain's branding system-wide changed to a three-tiered system: Best Western, Best Western Plus, and Best Western ...
Major soft brands launches were Ascend by Choice (2008), Autograph by Marriott (2010), Curio by Hilton (2014), Best Western Premier (2014), Unbound by Hyatt (2016), and Trademark by Wyndham (2017). Marriott continues to promote growth in its three soft brands, The Luxury Collection, Tribute Portfolio, and Autograph. [6]
From November 1, 1965, to 1970, Western International had an agreement with Hotel Corporation of America (today known as Sonesta), under which all 72 hotels of the two chains were jointly marketed as HCA and Western Hotels. [3] [11] From 1968 to 1973, Western International had a similar joint marketing agreement with UK-based Trust House Hotels.