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A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
Corporate titles or business titles are given to company and organization officials to show what job function, and seniority, a person has within an organisation. [1] The most senior roles, marked by signing authority, are often referred to as "C-level", "C-suite" or "CxO" positions because many of them start with the word "chief". [2]
Gen Z job seekers should be willing to work for free, long hours, ‘willing to do anything,’ says Squarespace CMO Orianna Rosa Royle July 20, 2024 at 6:00 AM
Chief marketing officer; Chief medical officer, the senior government official designated head of medical services; Chief merchandising officer; Collateralized mortgage obligation, a type of complex debt security
"When people say, 'Oh, the CMO role is being eliminated,' that doesn't mean marketing isn't important. It simply means a company has chosen to structure around the role in a different way," he says.
The chief merchandising officer (CMO) is a top-level executive employee who controls the merchandising in a company or other organization. Responsibilities [ edit ]
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