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NASCAR subsequently announced its move to a new tiered sponsorship model beginning with the 2020 season similar to other U.S. based professional sports leagues, where it was simply known as the NASCAR Cup Series, with the sponsors of the series being called Premier Partners. The three Premier Partners are Busch Beer, Coca-Cola, and Xfinity. [2]
NASCAR’s second-tier series will need a new title sponsor in 2026. Xfinity has been the sponsor of the series since 2014, but will vacate that sponsorship at the end of the 2025 season ...
NASCAR Studios is a production company that produces content including drivers, teams, partners, sponsors, and tracks. Current content includes podcast , documentaries , television shows , and films . [ 93 ]
The new deal awards a point for the fastest lap in all three of NASCAR's national series, continues Xfinity's role as entitlement sponsor of the second-tier series through 2025 and includes a ...
NASCAR teams compete in all three national NASCAR series: the Cup Series, Xfinity Series, and Craftsman Truck Series, as well as in all the regional touring series. A ...
Companies like Lowe’s, Target, Nationwide and MillerCoors have stopped sponsoring cars after being some of the most recognizable sponsors in modern NASCAR. Their departures followed those of ...
In 2005 JMI brokered a deal between Crown Royal whisky and NASCAR, the first spirit to be a sponsor of the sport in over 40 years. NASCAR had previously banned sponsorship by spirits companies. In 2008 JMI brought LG into Formula 1, followed by UBS in 2010.
The drop in races available on over-the-air TV is significant given NASCAR teams' reliance on sponsor income to pay the bills. Sponsorship has been harder and harder to find in recent years as TV ...