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Other influences include Max Wertheimer's gestalt structure theory and Kant's account of schemas in categorization, as well as studies in experimental psychology on the mental rotation of images. In addition to the dissertation on over by Brugman, Lakoff's use of image schema theory also drew extensively on Talmy and Langacker's theories of ...
Institutional analysis is the part of the social sciences that studies how institutions—i.e., structures and mechanisms of social order and cooperation governing the behavior of two or more individuals—behave and function according to both empirical rules (informal rules-in-use and norms) and also theoretical rules (formal rules and law ...
Much like the growing use of institutional theory in marketing, we also find more use of institutional logics in marketing. For example, Eritmur and Coskuner-Balli examined the conflicting institutional logics of the yoga market, highlighting the coexistence of the fitness, commercial, spiritual, and medical logic. [ 16 ]
A key work in the institutional school tradition is Weld's The Marketing of Farm Products, (1916) while other important contributors included: Butler's Marketing and Merchandising, (1923); Breyer's Commodity and Marketing (1931); Converse's Marketing: Methods and Policies (1921) and Duddy & Revzan's Marketing: An Institutional Approach (1947 ...
For example, Levitsky and Murillo stress the importance of institutional strength in their article "Variation in Institutional Strength." They suggest that in order for an institution to maintain strength and resistance there must be legitimacy within the different political regimes, variation in political power, and political autonomy within a ...
Visual marketing is the discipline of studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology, [1] the subject mainly applies to businesses such as fashion and design.
Industrial and organizational psychology (I-O psychology) "focuses the lens of psychological science on a key aspect of human life, namely, their work lives.In general, the goals of I-O psychology are to better understand and optimize the effectiveness, health, and well-being of both individuals and organizations."
Multimodality can be used particularly for meaning construction, for example in institutional theory, multimodal compositions can enhance the perceived validity of particular narratives. [76] Multimodal methods may also be used to deinstitutionalize unsustainable parts of an institution in order to sustain the institution. [77]