Search results
Results from the WOW.Com Content Network
Another contrast is between linear and non-linear models. Most early models of communication are linear models. They present communication as a unidirectional process in which messages flow from the communicator to the audience. Non-linear models, on the other hand, are multi-directional: messages are sent back and forth between participants.
Schramm's model of communication was published by Wilbur Schramm in 1954. It is one of the earliest interaction models of communication. [1] [2] [3] It was conceived as a response to and an improvement over earlier attempts in the form of linear transmission models, like the Shannon–Weaver model and Lasswell's model.
A common objection is based on the fact that it is a linear transmission model: it conceptualizes communication as a one-way process going from a source to a destination. Against this approach, it is argued that communication is usually more interactive with messages and feedback going back and forth between the participants.
Other influential linear transmission models include Gerbner's model and Berlo's model. [34] Schramm's model of communication, which focuses on the processes of encoding and decoding as well as feedback. The earliest interaction model was developed by communication theorist Wilbur Schramm. [35]
Barnlund formulated his transactional model of communication as a response to the simplifications and limitations found in various earlier models that take the form of linear transmission models and interaction models. [6] [7] Linear transmission models, like the Shannon–Weaver model, see communication as a linear process: a sender encodes ...
One key activity in communication theory is the development of models and concepts used to describe communication. In the Linear Model, communication works in one direction: a sender encodes some message and sends it through a channel for a receiver to decode. In comparison, the Interactional Model of communication is bidirectional. People send ...
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components. [16] [8] [17] For example, James Watson and Anne Hill see Lasswell's model as a mere questioning device and not as a full model of communication. [10]