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Chrysler was founded by Walter Chrysler on June 6, 1925, [1] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [2]Walter Chrysler had originally arrived at the ailing Maxwell-Chalmers company in the early 1920s, having been hired to take over and overhaul the company's troubled operations just after a similar rescue job at the Willys car company.
The Chrysler company was founded by Walter Chrysler on June 6, 1925, [12] [13] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [14] [15] The company was headquartered in the Detroit enclave of Highland Park, [16] [17] [18] where it remained until completing the move to its present Auburn Hills location in 1996.
Lido Anthony "Lee" Iacocca (/ ˌ aɪ. ə ˈ k oʊ k ə / EYE-ə-KOH-kə; October 15, 1924 – July 2, 2019) was an American automobile executive best known for the development of the Ford Mustang, Continental Mark III, and Ford Pinto cars while at the Ford Motor Company in the 1960s, and for reviving the Chrysler Corporation as its CEO during the 1980s. [1]
Chrysler's automotive career began in 1911 when he received a summons to meet with James J. Storrow, a banker who was a director of Alco. Storrow asked him if he had given any thought to automobile manufacture. Chrysler had been an auto enthusiast for over five years by then, and was very interested.
Jerome "Jerry" York, a veteran executive whose career spanned the rising and falling fortunes of the U.S. auto and technology industries, died Thursday in Pontiac, Michigan. He was 71 years old ...
Riccardo took over a company that was struggling due to the 1973 oil crisis and 1973–1975 recession. Under his leadership the company disposed of a number of its unprofitable subsidiaries, including Chrysler Europe, Airtemp, and Big Sky Resort. It also sold its unfinished Westmoreland Assembly to Volkswagen.
Chrysler was once a giant in the US auto industry – one of the Big Three, sharing a name with one of the world’s tallest buildings and with factories and dealerships spread across America.
Part of the reason was that AMC's Jeep Cherokee product line alone soon accounted for more than a third of Chrysler's profits. Several AMC leaders became stars at Chrysler, including product development boss Castaing who took over Chrysler operations and engineering. [8] He was quickly named Chrysler Motors' new vice president for Vehicle ...