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The value assigned to each Likert item is simply determined by the researcher designing the survey, who makes the decision based on a desired level of detail. However, by convention Likert items tend to be assigned progressive positive integer values. Likert scales typically range from 2 to 10 – with 3, 5, or, 7 being the most common. [14]
This method has a low ongoing-cost, and most surveys cost little for the participants and surveyors. However, initial set-up costs can be high for a customised design due to the effort required in developing the back-end system or programming the questionnaire itself. Questionnaires can be conducted swiftly, without postal delays.
Likert argues that the participative system is the most effective form of management within the systems. This system also coincides with human-resources theory based on the level of lateral interaction between employees and managers. Managers recognize problems that occur when there is little cohesiveness between members of an organization.
A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences, particularly psychology, common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product.
A survey using a Likert style response set. This is one example of a type of survey that can be highly vulnerable to the effects of response bias. Response bias is a general term for a wide range of tendencies for participants to respond inaccurately or falsely to questions.
The Parent-Child Interaction Assessment-II (PCIA) [33] is an example of a direct observation procedure that is used with school-age children and parents. The parents and children are video recorded playing at a make-believe zoo.
Survey methodology is "the study of survey methods". [1] As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys.
The Michigan Leadership Studies were the well-known series of leadership studies commenced at the University of Michigan in the 1950s by Rensis Likert, with the objective of identifying the principles and types of leadership styles that led to greater productivity and enhanced job satisfaction among workers. [1]