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Clothing brands and manufacturers size their products according to their preferences. [12] For example, the dimensions of two size 10 dresses from different companies, or even from the same company, may have grossly different dimensions; and both are almost certainly larger than the size 10 dimensions described in the US standard .
Her brand introduced subzero sizes for naturally petite women. [2] However, the increasing size of clothing with the same nominal size caused Nicole Miller to introduce size 0, 00, or subzero sizes. [2] The UK's Chief Medical Officer has suggested that vanity sizing has contributed to the normalisation of obesity in society. [8]
There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
For clothes where a larger step size is sufficient, the standard also defines a letter code. This code represents the bust girth for women and the chest girth for men. The standard does not define such a code for children. Each range combines two adjacent size steps. The ranges could be extended below XXS or above 3XL if necessary.
By the early 1920s, Lane Bryant started selling clothing under the category 'For the Stout Women', which ranged between a 38-56 inch bustline. [6] Evans, a UK-based plus-size retailer, was founded in 1930. [7] In the 1920s, small boys' clothing store, Brody's in Oak Park Mich (now Bloomfield) started the "Husky" size clothing. [citation needed]
Violeta by Mango is a brand that announced to launch Mango in 2014, based on a clothing collection that ranges from size 40 to 52. [54] However, it created controversy by considering these sizes "special".
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In 2013, Wilson stated that the company did not make clothes for plus-size women because it was too costly. [52] In an effort to explain away excessive pilling in the brand's clothing, he blamed some customers for wearing Lululemon's clothes improperly or for having body shapes inconsistent with the design of the clothing. [53]
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