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Media archaeology; Media culture; Media ecology; The Media Equation; Media evaluation; Media literacy; Media Practice Model; Media psychology; Market for loyalties theory; Media watchdog; Media weight; MediaSmarts; Mediated quasi-interaction; Mediatization (media) Medientage München; The medium is the message; Mult box; Multiliteracy ...
The A-level (Advanced Level) is a subject-based qualification conferred as part of the General Certificate of Education, as well as a school leaving qualification offered by the educational bodies in the United Kingdom and the educational authorities of British Crown dependencies to students completing secondary or pre-university education. [1]
The O grade was equivalent to a GCE Ordinary Level pass which indicated a performance equivalent to the lowest pass grade at Ordinary Level.. Over time, the validity of this system was questioned because, rather than reflecting a standard, norm referencing simply maintained a specific proportion of candidates at each grade, which in small cohorts was subject to statistical fluctuations in ...
The less paradigm in media studies since the Second World War has been associated with the ideas, methods and findings of Paul F. Lazarsfeld and his school: media effect studies. Their studies focused on measurable, short-term behavioral 'effects' of media and concluded that the media played a limited role in influencing public opinion.
Multimedia studies as a discipline came out of the need for media studies to be made relevant to the new world of CD-ROMs and hypertext in the 1990s. Revolutionary books like Jakob Nielsen's Hypertext and Hypermedia lay the foundations for understanding multimedia alongside traditional cognitive science and interface design issues. [1]
In media studies, there are two models used to construct audience reception. These models are defined as (1) The effects/hypodermic model and (2) the uses and gratification model. The effects model focuses on what the media does to audiences, influences is based on the message conveyed within the media.
Charlotte Brunsdon argues that television studies is an "aspirationally disciplinary name given to the academic study of television." Since it is a relatively new discipline, Brunsdon notes that "...many of the key television scholars are employed in departments of sociology, politics, communication arts, speech, theatre, media and film studies."
[2] [3] Communication studies is a social science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge that encompasses a range of topics, from face-to-face conversation at a level of individual agency and interaction to social and cultural communication systems at a macro level. [4] [5]