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[1] [3] By the 1960s had an estimated 80 percent of the black hair-care market and annual sales of $12.6 million by 1970. [1] In 1971, JPC went public and was the first African American owned company to trade on the American Stock Exchange. [1] [5] The company's most well-known product was Afro Sheen for natural hair when afros became popular.
Angela Davis, a young human rights activist and member of the 1966 revolutionary movement Black Panthers, made the Afro hairstyle famous. This dense and spherical hairdressing thus symbolized the emancipation and cultural affirmation of African Americans. It was adopted by multiple celebrities, such as Diana Ross and the Jackson 5 band members.
Hair weaves emerged in the 1950s, though at that time celebrities were the only ones using them. When the "long, disco-haired" era came about in the 1970s, hair weaves became widespread. Since that time, hair weaves have only become more popular. [1] Most human hair weaves come from Asian countries like Vietnam, India, and China.
In 1954, at the encouragement of co-worker, Johnson left the Fuller company and founded Johnson Products with his wife Joan, [8] focusing on the African American male hair care market. Johnson borrowed $250 from a bank and another $250 from a friend to finance the venture. [5] The company's first product was Ultra Wave, a hair relaxer for men.
African-American hair or Black hair refers to hair types, textures, and styles that are linked to African-American culture, often drawing inspiration from African hair culture. It plays a major role in the identity and politics of Black culture in the United States and across the diaspora . [ 1 ]
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