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Energy Brands' first product was Glacéau Smartwater, vapor-distilled water with added electrolytes, which was released at the company's launch in 1996. [2] [3] Glaceau Fruitwater, adding zero-calorie fruit flavors to the core Smartwater, followed in 1998. In 2000, Vitaminwater was launched, adding vitamins and natural flavors with Smartwater.
A 2011 Vitaminwater ad is making the rounds on social media again, prompting renewed cries against the company for its "irresponsible" marketing practices.
The product categories that CCNNE use are Sparkling soft drinks (e.g. Coca-Cola), Still beverages (e.g. Powerade) and Emerging brands (e.g. Glaceau Vitamin Water). Sparkling soft drinks. Coca-Cola; Coca-Cola Zero; Diet Coke; Sprite (soft drink) Lemon-Lime; Barq's Rootbeer; Fanta Fruit Flavored Soft Drinks; Fresca Sparkling Citrus; Dr Pepper ...
Glaceau Smartwater (stylized as smartwater) is a brand of bottled water owned by Energy Brands, a subsidiary of The Coca-Cola Company. [ 2 ] [ 3 ] Introduced in 1996 as Ice Mountain Spring Water and Glaceau Mineral Water in the United States, it became known as Smart Water in 1998.
Dasani Plus – Vitamin-enhanced flavored water [10] Dasani Sensations [10] Deep River Rock – bottled water available in Ireland; Delaware Punch – fruit-flavored, non-carbonated soft drink, discontinued due to/in response to the COVID-19 pandemic [10]
Enhanced water is a category of beverages that are marketed as water with added ingredients, such as natural or artificial flavors, sugar, sweeteners, vitamins and minerals. Most enhanced waters are lower in calories than non-diet soft drinks. PepsiCo, The Coca-Cola Company and other companies market enhanced water. The marketing usually ...
Mike Repole (born January 21, 1969) is an American entrepreneur, businessman, and racehorse owner. He is best known for co-founding Glaceau (maker of Vitaminwater), which sold to Coca-Cola for $4.1 billion, and BODYARMOR SuperDrink, a sports drink manufacturer, which also sold to Coca-Cola for $5.6 billion.
Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and Vitaminwater to its line in 1998 and 2000, respectively, the company expanded to nationwide ...
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