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The elaboration likelihood model (ELM) of persuasion [1] is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. [ 2 ] The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change.
Elaborative encoding is a mnemonic system that uses some form of elaboration, such as an emotional cue, to assist in the retention of memories and knowledge. [1] In this system one attaches an additional piece of information to a memory task which makes it easier to recall.
Social psychology utilizes a wide range of specific theories for various kinds of social and cognitive phenomena. Here is a sampling of some of the more influential theories that can be found in this branch of psychology. Attribution theory – is concerned with the ways in which people explain (or attribute) the behaviour of others. The theory ...
Dual process theory – Psychological theory of how thought can arise in two different ways; Fluid and crystallized intelligence – Factors of general intelligence; Higher-order thinking – Concept in education and education reform; Theory of multiple intelligences – Pseudoscientific theory of multiple types of human intelligence
Whether the focus be on social psychology or cognitive psychology, there are many examples of dual process theories produced throughout the past. The following just show a glimpse into the variety that can be found. [citation needed] Peter Wason and Jonathan St B. T. Evans suggested dual process theory in 1974. [4]
For example, the repetition of a series of numbers is a form of maintenance rehearsal. In contrast, elaborative or relational rehearsal is a process in which you relate new material to information already stored in Long-term memory.
This theory contradicts the multi-store Atkinson-Shiffrin memory model which represents memory strength as being continuously variable, the assumption being that rehearsal always improves long-term memory. They argued that rehearsal that consists simply of repeating previous analyses (maintenance rehearsal) doesn't enhance long-term memory.
Early research investigating how people process persuasive messaging focused mainly on cognitive theories and the way the mind processed each element of a message. One of the early guiding principles of underlying motivations of persuasive communications came from Leon Festinger’s (1950) statement that incorrect or improper attitudes are generally maladaptive and can have deleterious ...