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Continental Baking Company purchased Taggart in 1925. [7] This made Wonder Bread a national brand and added "It's Slo Baked" to the logo. [8] In the 1930s, Continental Baking began marketing Wonder Bread in sliced form nationwide, one of the first companies to do so; this was a significant milestone for the industry and for American consumers, who, at first, needed reassurance that "wonder-cut ...
In 1925 it bought Taggart Baking Company, the maker of Wonder Bread, and became the largest commercial bakery in the United States. [9] [10] Twinkie snack cakes were invented in 1930 in Schiller Park, Illinois, by James Alexander Dewar, a baker at Continental Baking Company. Continental was based in New York from 1923 to 1984. [11]
In 1930, Wonder Bread, first sold in 1925, started marketing sliced bread nationwide. In the United Kingdom, the first slicing and wrapping machine was installed in the Wonderloaf Bakery in Tottenham, London, in 1937. By the 1950s around 80% of bread sold in Britain was pre-sliced. [9]
The Taggart Baking Company in Indianapolis introduced Wonder Bread in 1921. Elmer Cline, a company vice president at Taggart, was inspired by the International Balloon Race at the Indianapolis ...
By the 1980s, the Forge Street bakery produced 125,000 loaves of bread each day for 2,800 stores in Northeast Ohio under the brand names Wonder, Wonder Light and Home Pride.
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Bimbo Bakeries USA then entered the U.S. bread market in 1997 with the acquisition of Pacific Pride Bakeries of San Diego. The company grew again in 1998 with the purchase of Mrs Baird's Bakeries in Texas, which at the time was the largest family-owned bakery in the U.S.
The company's best-known products include Hostess Twinkies, and Dolly Madison Cakes and of course, Wonder Bread.Fresh out of bankruptcy, Interstate Bakeries is launching a Wonder Bread maker goes ...