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Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, banks and other enterprises (for marketing and fraud control) [ 1 ] and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
ETSI and 3rd Generation Partnership Project (3GPP) standards, such as GSM and LTE, define supplementary service codes that make it possible to query and set certain service parameters (e.g., call forwarding) directly from mobile devices.
Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages, typically transmitted over cellular networks .
A direct-to-mobile gateway is a device that has built-in wireless GSM connectivity. It allows SMS text messages to be sent and/or received by email, from Web pages or from other software applications by acquiring a unique identifier from the mobile phone's Subscriber Identity Module, or "SIM card".
In technical terms, the concatenated SMS could also be referred to as a PDU Mode SMS [dubious – discuss].The number of parts that a multi-part or PDU mode SMS message may contain depends technically upon a header message but mostly upon the device sending or receiving the SMS and also upon the service provider.
Alternatively, long numbers can be obtained from SMS aggregators or SMS providers. To have access to a short code, service providers must enter a bilateral agreement with the mobile network operator that actually owns the number. This process can take time, and potentially cause delays in implementing campaigns.
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