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Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, banks and other enterprises (for marketing and fraud control) [ 1 ] and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
A direct-to-mobile gateway is a device that has built-in wireless GSM connectivity. It allows SMS text messages to be sent and/or received by email, from Web pages or from other software applications by acquiring a unique identifier from the mobile phone's Subscriber Identity Module, or "SIM card".
Direct text marketing is a form of SMS marketing. This includes using a medium which involves text messaging over a mobile device and can be done from a mobile phone or in bulk using an SMS Aggregator and distributor online. Some businesses provide the entire service including creating the messages and sending them via an aggregator on behalf ...
Alternatively, long numbers can be obtained from SMS aggregators or SMS providers. To have access to a short code, service providers must enter a bilateral agreement with the mobile network operator that actually owns the number. This process can take time, and potentially cause delays in implementing campaigns.
ETSI and 3rd Generation Partnership Project (3GPP) standards, such as GSM and LTE, define supplementary service codes that make it possible to query and set certain service parameters (e.g., call forwarding) directly from mobile devices.
Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages, typically transmitted over cellular networks .
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An SMS center (SMSC) is responsible for handling the SMS operations of a wireless network. When an SMS message is sent from a mobile phone, it will first reach an SMS center. The SMS center then forwards the SMS message towards the destination. The main duty of an SMSC is to route SMS messages and regulate the process.
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