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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
Khakis were more widely worn in the US when “casual Fridays” gained popularity in offices in the late 1980s, and led to the emergence of Dockers as a popular brand. [ 5 ] Before going global in 1992, characters from the television series Cheers were prominently wearing Dockers clothing in the late 1980s, and Dockers made an appearance on an ...
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These jeans were known as the 505 regular fit jeans. The 505s are almost identical to the 501s with the exception of the button-fly. The Levi's Corporation also introduced a slim boot-cut fit known as 517 and 527. The difference between the two is that the 517s sit at the waist line and the 527s sit below the waist line.
When WWD asked designers from around the world during the recent round of fashion weeks to name the one thing in fashion they wish they had invented, the answers were often predictable — jeans ...
The first "jeans" they invented were actually "waist-high overalls", consisting of denim pants with suspenders attached with buttons, but without a bib. [3] From the beginning, denim overalls were popular workers' garments due to their durability. In fact, Levi Strauss & Co.'s slogan in the 1880s-1890s was "Never Rip, Never Tear". [7]