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As mentioned above, the width of product mix is referred to as the total number of product lines that the company offers. A diversified product mix can target the maximum number of customers, however, such numbers of product lines requires much attention and focus as each product line targets different groups of consumers and involves individual strategy and management.
refers to the variety of product lines that a store offers. It is also known as product assortment width, merchandise breadth, and product line width.: (3) depth or number of product varieties within a product line the number of each item or particular styles carried by a store (4) consistency how products relate to each other in a retail ...
The product mix is determined by the demand for certain products and the profitability of those products. [1] There are companies like Pepsi and Coca-Cola that have a very large and diverse product mix. [2] [3] Some companies use a large product mix to reach a number of market segments. [4]
Determination of the required product mix and factory load to satisfy customers needs. [3] Matching the required level of production to the existing resources. [4] Scheduling and choosing the actual work to be started in the manufacturing facility" [1] Setting up and delivering production orders to production facilities. [5]
Inventory (American English) or stock (British English) refers to the goods and materials that a business holds for the ultimate goal of resale, production or utilisation. [ nb 1 ] Inventory management is a discipline primarily about specifying the shape and placement of stocked goods.
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Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.
Marketing historians refer to this period as the "Foundation Age" of market research. By the 1930s, the first courses on marketing research were taught in universities and colleges. [ 35 ] The text-book, Market Research and Analysis by Lyndon O. Brown (1937) became one of the popular textbooks during this period. [ 36 ]