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Rapala (/ ˈ r æ p ə l ɑː / RAP-ə-lah) [1] is a fishing product manufacturing company based in Finland. It was founded in 1936 by Lauri Rapala, who is credited for creating the world's first floating minnow lure carved from cork with a shoemaker's knife, covered with chocolate candy bar wrappers and melted photography film negatives, for a protective outer coating. [2]
A fishing lure is any one of a broad category of artificial angling baits that are inedible replicas designed to mimic prey animals (e.g. baitfish, crustaceans, insects, worms, etc.) that attract the attention of predatory fish, typically via appearances, flashy colors, bright reflections, movements, vibrations and/or loud noises which appeal to the fish's predation instinct and entice it into ...
In 2021, Bass Pro Shops and Helping a Hero held the Helping a Hero telethon to raise money for Helping a Hero and to raise awareness for the 100 Homes Challenge issued by Johnny Morris. [74] Under the challenge, Bass Pro Shops paid for 25% of the next 100 homes built by Helping a Hero. [75] The company also paid 100% of the cost of 10 homes. [76]
This iconic pattern has been used to create topwater commotion for many decades, but has been most notable for its presence in bass fishing throughout America. Though this pattern is used for many other species of fish the bass is often tightly connected with topwater poppers. Another species often targeted with poppers is the giant trevally ...
In 2023, Bass Pro Shops and Cabela’s started the Proud Veteran Outfitter Vest Program and provided Veteran Outfitters (those who work at Bass Pro Shops and Cabela’s) with vests they can wear to work that include their name, military branch and rank, and the U.S. flag. [50] The vests were presented during a ceremony that recognized each Veteran.
The lure weight of a fishing rod describes the optimal weight range of terminal tackle (mainly the bait and hook/lure, and any attached float, sinker, swivel and/or heavy leader), usually expressed in ounces or grams, that the rod is designed to handle in order to achieve good casting outcome. Casting lures heavier than the designated weights ...
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