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Vanity sizing, or size inflation, is the phenomenon of ready-to-wear clothing of the same nominal size becoming bigger in physical size over time. [ 1 ] [ 2 ] [ 3 ] This has been documented primarily in the United States and the United Kingdom . [ 4 ]
It is currently in common use for children's clothing, but not yet for adults. The third standard EN 13402-3 seeks to address the problem of irregular or vanity sizing through offering a SI unit based labelling system, which will also pictographically describe the dimensions a garment is designed to fit, per the ISO 3635 standard.
There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
When I was a young professional in the habit of buying clothes for recreation, the King of Prussia mall, in a tony suburb of Philadelphia, was one of my favorite places to shop. The selection of ...
Smaller women who relied on Brandy Melville for clothing that fit them are now realizing that the brand has significantly sized up. The post Brandy Melville shoppers reveal they no longer fit into ...
Usually, only full sizes are made, resulting in an increment of ⅔ centimetre. This unit is commonly used in Continental Europe. The barleycorn is an old English unit that equals to ⅓ inch (8.46 mm). Half sizes are commonly made, resulting in an increment of 1⁄6 inch (4.23; mm). This unit is the base for the English and the U.S. sizing system.
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