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Yellow Tail was developed for the Casella family winery to enter into the bottled wine market—having previously supplied bulk wine to other wineries. [3] The Yellow Tail brand was developed in 2000 and was originally produced for the export market. It became the number one imported wine to the United States in 2011. [3] [4]
The company sells wine and beer under several brand names, [2] and since 2021 it also sells whisky under the Morris of Rutherglen brand. [12] In 2023 the company lists these as brands: Yellow Tail, Peter Lehmann Wines, The Magic Box Wine Collection, Brand's Laira of Coonawarra, Morris of Rutherglen, Baileys of Glenrowan, and Atmata.
New South Wales is the second-largest wine-producing state in Australia, accounting for 30 percent of the A$5 billion Australian wine industry [2] In 1994 the various wine regions within New South Wales agreed there was a need to form a peak lobby group to act as the conduit between industry and the New South Wales Government, and to represent ...
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